The Bolton based ‘Not Just A’ project have made their own brand of Tea! AFC Masters is a disability football club, they receive little funding and the passionate young people needed to start something that would maintain the club. With starting their own branded product they saw a way to raise awareness of their group and raise funds to support it. They have now developed their own enterprise and have created a brand of tea called ‘It’s not coffee’ to sell in order to support the club they play for.
Steven Percival (25) from AFC - "It took a while to come up with the name for our tea, we were pulling our hair out until Sean shouted out ‘I’ve got it, It’s not coffee’, we all decided straight away that this was the name we wanted and all the others were forgotten."
The group have been involved in designing the product from start to finish. Learning about the importance of taste, market research, branding and packaging along the way, which has been a huge step for the disabled group.
Joe Cain (Project Coordinator) - "It’s been great watching the young people grow, we have had some socially isolated young people form friendships for the first time. All the young people have grown in confidence, and there are some young people who have gone from lack of self believe to a real sense of pride about who they are and what they can achieve in the world, which is amazing to witness."
Iain Massingham (Manager of AFC) - “The club play in green and black so when it came to the branding I guess it was a natural choice for the young people to pick these colours."
Quotes from participants at the project:
Robert Egerton (25) – "I have enjoyed the sessions, it’s been great to learn about how to make a product from start to finish."
Mathew Parkinson (27) – "I have learned about the Fair Trade logo and what it means."
Dhamendra Khimji (31) – "We have sold our product at Ramsbottom Christmas Market and have recently set up a trust box scheme at Castlehill offices selling a number of products. The experiences have enabled me to improve my customer service skills."